Paid media strategy and execution
Search, social, and programmatic planned and run end to end, built to hit real efficiency targets and put your budget where it actually performs.
Independent performance marketing consulting
Senior performance marketing, without the agency overhead.
Two-Dot Vision helps companies run sharper paid media, design tests that actually read, and measure what really moves the business. Direct work with a senior operator, not layers of account management.
What I do
Three things, done at a senior level.
Strategy and execution in the same set of hands. Every engagement is built around your business and your numbers, not a retainer template.
Test design and measurement
Tests designed to answer the questions that matter, so you know what your spend is actually driving, not just what the platform claims.
Analytics and reporting
Your data brought together into reporting you can trust and actually use. Clean attribution, honest numbers, and a clear read on what to do next.
How I work
A different operating model.
You do not need another agency layer. You need the senior person doing the work, close to the numbers, moving fast.
01
No account layers
You work directly with the person building and running the strategy. No handoffs to a junior team, no telephone game between you and the account.
02
Built around your business
Every plan starts from your economics, your constraints, and your goals. No copy-paste retainer, no channel mix borrowed from someone else's account.
03
Measurement first
Decisions run on evidence. Tests and clean data come before scaling spend, so growth is built on results you can actually stand behind.
AI, applied with judgment
As media goes automated, honest measurement is the edge.
More of paid media now runs on the platforms' own AI: automated bidding, Advantage+ campaigns, AI-generated creative and placements. That makes one thing more valuable, not less. Someone independent who can measure whether the automation is actually moving your business, and a senior operator who owns the judgment the machine will not.
Measurement the platforms cannot grade themselves
Automated campaigns are happy to report their own success. I test and measure what is genuinely incremental, so you know what the AI is earning, not just what it claims.
AI-accelerated analysis, senior judgment
I use AI to pull messy cross-channel data together and turn a week of numbers into a clear read in hours. The interpretation and the decisions stay with a senior person accountable to you.
The same standard, applied to AI work
Measurement-first discipline does not change because the tools are new: clean inputs, checked outputs, and numbers I will stand behind.
Where it gets hard
Marketing inside the rules of regulated categories.
Insurance and other restricted categories are their own game. Special Ad Category limits targeting, restricted-category policies gate what you can say and how you can measure, and the standard growth playbook quietly breaks. It is one of the areas I know best.
- Strategy that respects Meta Special Ad Category and Google restricted-category policies from the start
- Measurement workarounds for the tracking limits these categories impose
- Creative and landing approaches that clear review and still perform
- Practical experience with what actually gets accounts flagged, and how to avoid it
Who I work with
Built for teams that need senior thinking, fast.
Startups and small teams
Companies that need senior-level media strategy and a real measurement foundation without the cost and drag of a large agency.
Insurance and regulated verticals
Businesses in restricted categories that need someone who already knows the platform rules and how to grow inside them.
Consumer and DTC brands
Direct-to-consumer and growth-stage brands that want efficient acquisition backed by honest, testable numbers.
Chaz Warner
Founder, Performance Marketing Consultant
About
The person doing the work is the person you hired.
Two-Dot Vision is my independent consultancy. I help companies run the kind of paid media, testing, and measurement programs that usually sit behind a large agency or a full in-house team, without either.
The focus is simple: sharp strategy, clean data, and honest reads on what is working. I care about measurement because it is the only way to know your budget is earning its keep, and I have spent real time in the regulated corners of media, especially insurance, where the usual playbook does not apply.
Let's figure out what your spend is really doing.
Tell me a little about your business and what you are trying to move. If it is a fit, we will talk. If it is not, I will point you somewhere useful.
Thanks, I'll be in touch soon. Your note is on its way to me.
Prefer email directly? chaz@twodotvision.com